In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages of 13 and 34 globally. This figure establishes Snapchat as one of the most significant platforms among Millennials and Generation Z. The key…
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On Sunday afternoon, Chelsea secured an important home win after a 2-1 victory over Newcastle. Despite an early equaliser from Alexander Isak, goals from Nicolas Jackson and Cole Palmer moved Chelsea up to fifth place as the matchweek came to a close. But, how did each Chelsea player…
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In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing of 35-year-old French World Cup winner Antoine Griezmann on a free transfer from Atletico Madrid, joining the central Florida side after the World…
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Chelsea supporters are no strangers to turnover – players and managers have come and gone, we’ve seen new owners and new strategies often leaving us with more questions than answers. But Enzo Maresca, only months into his tenure, is cutting through the noise with an approach that feels,…
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In the rapidly evolving world of sports and entertainment, success is no longer defined solely by what happens on the field. To stay competitive, organizations must have an understanding of how their sponsorships perform across every channel where fans engage—including social, digital, in-game, and broadcast, and streaming. While…
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With the winter window opening in a couple months, the transfer rumour mill is starting to gather pace. Christopher Nkunku is suspected to be unhappy with his minutes under Enzo Maresca and Chelsea are unhappy with their defensive options, hence the reports on the club looking at possibly…
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The jersey is the most expensive real estate a MLS team owns. To win at the negotiation table, teams and brands need more than an estimate; they need the kind of hyper-accurate data that turns every broadcast frame and social media highlight into a defendable dollar sign. Recently,…
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Chelsea secured their third away win of the season with an important victory against Leicester City. Despite a late scare from Jordan Ayew’s penalty, the Blues held firm and took all three points back to the capital, ahead of their clash with Aston Villa next weekend. Goals from…
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Are you stuck in spreadsheets trying to track your sponsorships? Blinkfire’s Sponsorship Performance Hub offers a 360-degree view of every asset across social media, broadcast & streaming, and physical in-venue displays for rights holders and brands. Our reports are built to save you time and pump out advanced…
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A rainy, dull, and windy day graced the final trip to face Everton at Goodison Park for Chelsea. And it saw both teams struggle to make a breakthrough, resulting in a 0-0 scoreline. This draw prevented Chelsea from climbing to the top of the league, albeit even for…
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