Sponsorships are becoming more complicated ecosystems of activations. For example, a “Community Week” presented by a local bank, a “Play of the Game” sponsored by a tech giant, or a season-long “Youth Sports Initiative.” Gone are the days of selling campaign sponsorships to brands without solid data backing…
Read More
For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat. You saw the same handful of legacy equipment manufacturers dominating the TV screen and the fairways. But as golf has become more popular…
Read More
We are thrilled to announce a strategic partnership with ScorePlay, the leading AI-powered media asset management platform designed for the sports industry. Creating great content is only half the battle. The real challenge is quantifying its impact once it’s published. By integrating Blinkfire’s industry-leading analytics, AI, and computer…
Read More
For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying into baseball jerseys to turn fan loyalty into brand equity. Join us as we break down every team’s 2026 patch sponsor and highlight…
Read More
Chelsea have been enveloped in scepticism for a couple of seasons and for many that feeling was greater heading into the 2024/25 campaign. A new manager at the helm – the third permanent Clearlake appointment – and another busy summer in the transfer market with familiar faces departing…
Read More
In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages of 13 and 34 globally. This figure establishes Snapchat as one of the most significant platforms among Millennials and Generation Z. The key…
Read More
On Sunday afternoon, Chelsea secured an important home win after a 2-1 victory over Newcastle. Despite an early equaliser from Alexander Isak, goals from Nicolas Jackson and Cole Palmer moved Chelsea up to fifth place as the matchweek came to a close. But, how did each Chelsea player…
Read More
In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing of 35-year-old French World Cup winner Antoine Griezmann on a free transfer from Atletico Madrid, joining the central Florida side after the World…
Read More
Chelsea supporters are no strangers to turnover – players and managers have come and gone, we’ve seen new owners and new strategies often leaving us with more questions than answers. But Enzo Maresca, only months into his tenure, is cutting through the noise with an approach that feels,…
Read More
In the rapidly evolving world of sports and entertainment, success is no longer defined solely by what happens on the field. To stay competitive, organizations must have an understanding of how their sponsorships perform across every channel where fans engage—including social, digital, in-game, and broadcast, and streaming. While…
Read More