For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat. You saw the same handful of legacy equipment manufacturers dominating the TV screen and the fairways. But as golf has become more popular…
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We are thrilled to announce a strategic partnership with ScorePlay, the leading AI-powered media asset management platform designed for the sports industry. Creating great content is only half the battle. The real challenge is quantifying its impact once it’s published. By integrating Blinkfire’s industry-leading analytics, AI, and computer…
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For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying into baseball jerseys to turn fan loyalty into brand equity. Join us as we break down every team’s 2026 patch sponsor and highlight…
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Chelsea have been enveloped in scepticism for a couple of seasons and for many that feeling was greater heading into the 2024/25 campaign. A new manager at the helm – the third permanent Clearlake appointment – and another busy summer in the transfer market with familiar faces departing…
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In April 2025, Snapchat reached the historic milestone of 900 million active users. Its reach is undeniable: it reaches 75% of people between the ages of 13 and 34 globally. This figure establishes Snapchat as one of the most significant platforms among Millennials and Generation Z. The key…
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On Sunday afternoon, Chelsea secured an important home win after a 2-1 victory over Newcastle. Despite an early equaliser from Alexander Isak, goals from Nicolas Jackson and Cole Palmer moved Chelsea up to fifth place as the matchweek came to a close. But, how did each Chelsea player…
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In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing of 35-year-old French World Cup winner Antoine Griezmann on a free transfer from Atletico Madrid, joining the central Florida side after the World…
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Chelsea supporters are no strangers to turnover – players and managers have come and gone, we’ve seen new owners and new strategies often leaving us with more questions than answers. But Enzo Maresca, only months into his tenure, is cutting through the noise with an approach that feels,…
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In the rapidly evolving world of sports and entertainment, success is no longer defined solely by what happens on the field. To stay competitive, organizations must have an understanding of how their sponsorships perform across every channel where fans engage—including social, digital, in-game, and broadcast, and streaming. While…
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With the winter window opening in a couple months, the transfer rumour mill is starting to gather pace. Christopher Nkunku is suspected to be unhappy with his minutes under Enzo Maresca and Chelsea are unhappy with their defensive options, hence the reports on the club looking at possibly…
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