With social media algorithms shifting away from standard follower feeds and moving toward pure interest-based discovery, the old analytics playbook no longer cuts it. Today, a million views on a viral video mean very little if that audience instantly scrolls away without engaging further. To help your organization…
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It’s the penultimate weekend in LaLiga and the stakes could not be higher for many clubs. Some of those could yet qualify for Europe or be relegated in an extraordinary finale, with just six points separating Real Sociedad in eighth from in-form Levante in 19th. The Granotas host…
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It’s the final weekend of the season, with all eyes on the bottom of the table as Levante, Elche, Girona, Mallorca and Osasuna fight for survival. Getafe are in pole position to secure the final European place, with nine fixtures kicking off simultaneously on Saturday night. Here are…
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A relegation battle that a fortnight ago involved half of LaLiga concluded on Saturday night with despair at Son Moix and the Estadi Montilivi. Girona’s rollercoaster season ended as miserably as it began, while Mallorca were left to lick their wounds after being relegated with 42 points. The…
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Audio-only distribution is no longer the sole metric for success; the top-performing podcasts are now built video-first. Driven by a culture of cross-platform discovery, a single podcast episode now lives across YouTube, Spotify, TikTok, and Instagram Reels through short-form clips and full-length broadcasts. For creators and brands, this…
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Jersey sponsorships are now commonplace in the US across major leagues such as the NWSL, NBA, MLB, MLS, and NHL. In the WNBA, there are three jersey sponsor placements: jersey patch, front-of-jersey, and back-of-jersey. These jersey placements are more than just ad space. They now serve as a…
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Sponsorships are becoming more complicated ecosystems of activations. For example, a “Community Week” presented by a local bank, a “Play of the Game” sponsored by a tech giant, or a season-long “Youth Sports Initiative.” Gone are the days of selling campaign sponsorships to brands without solid data backing…
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For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat. You saw the same handful of legacy equipment manufacturers dominating the TV screen and the fairways. But as golf has become more popular…
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We are thrilled to announce a strategic partnership with ScorePlay, the leading AI-powered media asset management platform designed for the sports industry. Creating great content is only half the battle. The real challenge is quantifying its impact once it’s published. By integrating Blinkfire’s industry-leading analytics, AI, and computer…
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For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying into baseball jerseys to turn fan loyalty into brand equity. Join us as we break down every team’s 2026 patch sponsor and highlight…
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