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MLB 2026 Jersey Patches: Brands Buying into Baseball

For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying into baseball jerseys to turn fan loyalty into brand equity. Join us as we break down every team’s 2026 patch sponsor and highlight how brands are stepping up to the plate!

2026 MLB Jersey Patch Sponsors

Strauss Helmet Sponsorship – MLB Postseason & MiLB

Using Blinkfire’s Broadcast and Streaming product, we determined that Strauss generated $23.5 million in media value from the 2025 World Series broadcasts. In addition, Strauss captured $5.4 million of value from MLB-owned and earned social media during the 2025 Postseason. This multi-year partnership between MLB and the German workwear brand began in 2024 with all teams wearing Strauss-branded batting helmets during the MLB Postseason. This will continue for the 2026 MLB Postseason, and the brand will continue to be featured on all Minor League Baseball (MiLB) regular-season batting helmets.

Strauss MLB Postseason Blue Jays

2026 MLB Jersey Patch Partnerships

Scroll through jersey patch examples from every MLB team in our Blinkfire playlist! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities.

Motorola has established a unique footprint in the sports landscape as the only brand to secure multiple MLB jersey patch partnerships, currently held with the Chicago Cubs and San Diego Padres. This dual-market strategy provides Motorola with a strategic presence in both the Midwest and West Coast, effectively capturing high-volume national audiences through two of the league’s most recognizable franchises. The company’s portfolio extends beyond baseball, with active jersey patch deals for the Chicago Bulls and Milwaukee Bucks in the NBA. By diversifying across multiple major leagues and high-value markets, Motorola has positioned itself as a dominant force in jersey real estate, leveraging the consistent broadcast exposure and digital reach of top-tier American professional sports.

Chicago Cubs – Motorola


San Diego Padres – Motorola


Los Angeles Dodgers – Guggenheim Group


Chicago White Sox – CME Group


Seattle Mariners – Nintendo


New York Yankees – Starr Insurance


Atlanta Braves – Quikrete


Minnesota Twins – Securian Financial


Colorado Rockies – York Space Systems


Baltimore Orioles – T. Rowe Price


Athletics – Visit Las Vegas


Miami Marlins – ADT


Tampa Bay Rays – WeBull


Cleveland Guardians – Marathon Petroleum


Houston Astros – Occidental Petroleum (Oxy)


Texas Rangers – Energy Transfer


Toronto Blue Jays – TD Bank


Washington Nationals – AARP


Kansas City Royals – Quiktrip


Los Angeles Angels – Foundation Building Materials


Philadelphia Phillies – Independence Blue Cross (IBX)


San Francisco Giants – Airwallex


Arizona Diamondbacks – Avnet


Boston Red Sox – MassMutual


Pittsburgh Pirates – Sheetz


Detroit Tigers – Meijer


Milwaukee Brewers – Northwestern Mutual Life


Cincinnati Reds – Kroger


New York Mets – New York Presbyterian Hospital


St Louis Cardinals – Stifel


Track and Value Baseball Assets with Blinkfire

With Blinkfire, you can track and value every sponsored asset in baseball, from the outfield wall to the mound and even foul-territory grass. Our AI-powered platform covers it all: social, digital, broadcast, and streaming, giving you a 360° view of your brand value in one place. Dive into our suite of tools designed to help you build smarter, more profitable partnerships.


Written by Parker Swartz

April 20, 2026
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A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.

In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.

The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.

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